the-body-image-7 · L3 - Massage · Frederick (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Swedish Massage | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Swedish Massage | $145.00 | $98.60 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-09 Price change on One 60-Minute Swedish Massage — $78.00 → $84.00 analysed below
3-Comparison — One 60-Minute Swedish Massage the-body-image-7
Change anchor: 2025-09-09
· 225d since change
Price: $78.00 → $84.00
Price: $78.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 1.9% | -1.3% | 0.0% | n/a | -2.3% | +1.0% | inconclusive |
| GB/UDV | $1.51 | $1.59 | +5.5% | $0.00 | n/a | -5.6% | +11.1% | |
| MVR/UDV | $0.38 | $0.33 | -11.3% | $0.00 | n/a | -254.2% | +242.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.