tao-spa-2-10 · L3 - Massage · San Antonio (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Foot Reflexology Massage (60 Min) | $75.00 | $65.00 | 25.0% | 2 | $130.00 |
| Deep Tissue Massage (60 Min) | $90.00 | $63.00 | 25.0% | 32 | $2,024.00 |
| Relaxation Massage (60 Min) | $80.00 | $69.34 | 25.0% | 5 | $338.02 |
| 90 Minute Deep Tissue Massage | $116.01 | $99.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Relaxation Massage (60 Min) — 28.5% → 25.0% analysed below
- 2025-12-01 Margin change on Deep Tissue Massage (60 Min) — 36.1% → 25.0% analysed below
- 2025-12-01 Margin change on Foot Reflexology Massage (60 Min) — 32.8% → 25.0% analysed below
- 2025-11-24 Price change on Deep Tissue Massage (60 Min) — $46.00 → $65.00
- 2025-11-23 Price change on Foot Reflexology Massage (60 Min) — $46.00 → $65.00
- 2025-11-04 Price change on Relaxation Massage (60 Min) — $46.00 → $65.00
3-Comparison — Relaxation Massage (60 Min) tao-spa-2-10
Margin: 28.5% → 25.0% (-3.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 2.0% | +80.8% | 0.0% | n/a | +31.0% | +49.8% | worked |
| GB/UDV | $0.63 | $1.28 | +102.8% | $0.00 | n/a | +33.8% | +68.9% | |
| MVR/UDV | $0.11 | $0.24 | +120.4% | $0.00 | n/a | -36.5% | +156.9% |
3-Comparison — Deep Tissue Massage (60 Min) tao-spa-2-10
Margin: 36.1% → 25.0% (-11.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.0% | 4.3% | -14.1% | 0.0% | n/a | +32.1% | -46.2% | didnt work |
| GB/UDV | $2.35 | $2.79 | +18.6% | $0.00 | n/a | +45.6% | -27.0% | |
| MVR/UDV | $0.55 | $0.51 | -7.4% | $0.00 | n/a | +539.8% | -547.2% |
3-Comparison — Foot Reflexology Massage (60 Min) tao-spa-2-10
Margin: 32.8% → 25.0% (-7.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.7% | +61.4% | 0.0% | n/a | +19.0% | +42.4% | worked |
| GB/UDV | $0.23 | $0.47 | +105.0% | $0.00 | n/a | +23.1% | +81.9% | |
| MVR/UDV | $0.05 | $0.09 | +81.6% | $0.00 | n/a | -65.2% | +146.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.