synergy-bodywork-and-massage-6 · L3 - Massage · Severna Park (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| one 90 min massage | $175.01 | $123.75 | 35.0% | 14 | $1,732.50 |
| one 60 min massage | $120.00 | $85.50 | 35.1% | 26 | $2,214.45 |
Activity Timeline (sorted newest first)
- 2025-04-26 Price change on one 90 min massage — $108.75 → $123.75 analysed below
- 2025-04-24 Price change on one 60 min massage — $74.25 → $85.50 analysed below
3-Comparison — one 90 min massage synergy-bodywork-and-massage-6
Price: $108.75 → $123.75
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 2.4% | -1.7% | 0.0% | n/a | +12.5% | -14.2% | worked |
| GB/UDV | $3.17 | $3.28 | +3.4% | $0.00 | n/a | +12.8% | -9.4% | |
| MVR/UDV | $0.64 | $0.77 | +19.3% | $0.00 | n/a | -580.5% | +599.8% |
3-Comparison — one 60 min massage synergy-bodywork-and-massage-6
Price: $74.25 → $85.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 4.0% | +25.9% | 0.0% | n/a | +15.5% | +10.3% | worked |
| GB/UDV | $2.76 | $3.98 | +44.5% | $0.00 | n/a | +19.5% | +25.0% | |
| MVR/UDV | $0.69 | $1.10 | +60.2% | $0.00 | n/a | -213.3% | +273.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.