sunshine-spa-and-bodywork · L3 - Massage · Hatfield (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Deep Tissue Body Massage with Hot Stone | $180.00 | $109.80 | 25.0% | 6 | $658.80 |
| Couples 60 Min Swedish Body Massage with Hot Stone | $220.00 | $134.20 | 25.0% | 14 | $1,878.80 |
| 45-Min Foot Reflexology Massage with Herbal Foot Soak and Hot Stone | $80.00 | $40.00 | 0.0% | 0 | $0.00 |
| 60-Min Foot Reflexology Massage with Herbal Foot Soak and Hot Stone | $99.00 | $68.31 | 25.0% | 5 | $341.55 |
| 60-Min Swedish Body Massage with Hot Stone | $110.00 | $75.90 | 25.0% | 15 | $1,138.50 |
Activity Timeline (sorted newest first)
- 2026-01-16 Price change on 60-Min Swedish Body Massage with Hot Stone — $66.00 → $75.90 analysed below
- 2026-01-16 Price change on Couples 60 Min Swedish Body Massage with Hot Stone — $110.00 → $134.20 analysed below
- 2026-01-16 Price change on 60-Min Foot Reflexology Massage with Herbal Foot Soak and Hot Stone — $57.00 → $68.31 analysed below
- 2026-01-15 Price change on 90 Minute Deep Tissue Body Massage with Hot Stone — $95.40 → $109.80 analysed below
- 2025-06-01 Margin change on 90 Minute Deep Tissue Body Massage with Hot Stone — 32.2% → 25.0%
3-Comparison — 60-Min Swedish Body Massage with Hot Stone sunshine-spa-and-bodywork
Price: $66.00 → $75.90
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 1.3% | -40.3% | 0.6% | +114.3% | -22.4% | -17.9% | worked |
| GB/UDV | $1.62 | $1.14 | -29.9% | $0.40 | +184.3% | -18.7% | -11.2% | |
| MVR/UDV | $0.28 | $0.17 | -39.3% | $0.07 | +140.0% | -3621.2% | +3582.0% |
3-Comparison — Couples 60 Min Swedish Body Massage with Hot Stone sunshine-spa-and-bodywork
Price: $110.00 → $134.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 2.7% | -25.0% | 3.6% | -25.8% | -28.9% | +3.9% | didnt work |
| GB/UDV | $4.06 | $3.62 | -10.8% | $4.33 | -16.5% | -25.5% | +14.7% | |
| MVR/UDV | $0.63 | $0.53 | -16.8% | $0.74 | -28.8% | -1716.8% | +1700.0% |
3-Comparison — 90 Minute Deep Tissue Body Massage with Hot Stone sunshine-spa-and-bodywork
Price: $95.40 → $109.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.2% | -20.0% | 2.1% | -45.8% | -29.0% | +9.0% | didnt work |
| GB/UDV | $1.65 | $1.28 | -22.5% | $2.34 | -45.4% | -24.3% | +1.8% | |
| MVR/UDV | $0.24 | $0.17 | -30.5% | $0.34 | -51.0% | -389.8% | +359.3% |
3-Comparison — 60-Min Foot Reflexology Massage with Herbal Foot Soak and Hot Stone sunshine-spa-and-bodywork
Price: $57.00 → $68.31
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 0.5% | -72.2% | 1.2% | -58.8% | -27.6% | -44.6% | didnt work |
| GB/UDV | $1.24 | $0.48 | -61.5% | $0.69 | -30.9% | -28.5% | -33.0% | |
| MVR/UDV | $0.17 | $0.08 | -55.2% | $0.09 | -12.3% | -632.5% | +577.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.