sunshine-spa-26 · L3 - Massage · Milford (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Min Custom Couples Massage for Two w/ cupping therapy and Hot Stones | $360.00 | $172.80 | 25.0% | 6 | $1,036.80 |
| 60-Min custom body massage w/ cupping therapy and Hot Stones | $160.00 | $80.00 | 25.0% | 6 | $480.00 |
Activity Timeline (sorted newest first)
- 2026-01-09 Price change on 60-Min Custom Couples Massage for Two w/ cupping therapy and Hot Stones — $159.00 → $172.80 analysed below
- 2025-08-01 Margin change on 60-Min custom body massage w/ cupping therapy and Hot Stones — 32.5% → 25.0% analysed below
- 2025-08-01 Margin change on 60-Min Custom Couples Massage for Two w/ cupping therapy and Hot Stones — 35.0% → 25.0%
3-Comparison — 60-Min custom body massage w/ cupping therapy and Hot Stones sunshine-spa-26
Margin: 32.5% → 25.0% (-7.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 2.3% | +36.3% | 0.0% | n/a | +3.1% | +33.1% | worked |
| GB/UDV | $1.36 | $1.85 | +36.3% | $0.00 | n/a | +5.4% | +30.8% | |
| MVR/UDV | $0.18 | $0.27 | +52.7% | $0.00 | n/a | -18.7% | +71.4% |
3-Comparison — 60-Min Custom Couples Massage for Two w/ cupping therapy and Hot Stones sunshine-spa-26
Price: $159.00 → $172.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 1.9% | -1.0% | 0.8% | +146.5% | -24.4% | +23.4% | worked |
| GB/UDV | $3.09 | $3.33 | +7.6% | $1.24 | +167.9% | -24.7% | +32.3% | |
| MVR/UDV | $0.43 | $0.49 | +13.1% | $0.12 | +306.7% | -81.6% | +94.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.