sunshine-spa-17 · L3 - Massage · Milford (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Couples Massage for Two with Hot Stones and Hand Spa Treatment and | $390.00 | $187.20 | 25.0% | 2 | $374.40 |
| One 60-Minute Customized Deep-Tissue or Swedish Body Massage Hot Stones and Hand | $150.00 | $88.50 | 25.0% | 13 | $1,150.50 |
| Two 60-Minute Customized Deep-Tissue or Swedish Massages with Add on Options | $350.00 | $175.00 | 25.0% | 1 | $175.00 |
| One 60-Minute Couples Combo Massage for Two with Hot Stones or Hand Spa Treatme | $350.00 | $175.00 | 25.0% | 3 | $525.00 |
Activity Timeline (sorted newest first)
- 2026-01-14 Price change on Two 60-Minute Customized Deep-Tissue or Swedish Massages with Add on Options — $161.00 → $175.00 analysed below
- 2026-01-12 Price change on One 60-Minute Couples Massage for Two with Hot Stones and Hand Spa Treatment and — $176.00 → $187.20 analysed below
- 2025-08-01 Margin change on Two 60-Minute Customized Deep-Tissue or Swedish Massages with Add on Options — 35.0% → 25.0%
- 2025-08-01 Margin change on One 60-Minute Couples Combo Massage for Two with Hot Stones or Hand Spa Treatme — 28.7% → 25.0% analysed below
- 2025-08-01 Margin change on One 60-Minute Customized Deep-Tissue or Swedish Body Massage Hot Stones and Hand — 31.5% → 25.0% analysed below
- 2025-08-01 Margin change on One 60-Minute Couples Massage for Two with Hot Stones and Hand Spa Treatment and — 31.4% → 25.0%
3-Comparison — One 60-Minute Couples Combo Massage for Two with Hot Stones or Hand Spa Treatme sunshine-spa-17
Margin: 28.7% → 25.0% (-3.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 1.1% | +50.7% | 0.0% | n/a | +8.1% | +42.6% | worked |
| GB/UDV | $1.22 | $1.84 | +50.7% | $0.00 | n/a | +10.6% | +40.1% | |
| MVR/UDV | $0.23 | $0.26 | +12.9% | $0.00 | n/a | -3.4% | +16.4% |
3-Comparison — One 60-Minute Customized Deep-Tissue or Swedish Body Massage Hot Stones and Hand sunshine-spa-17
Margin: 31.5% → 25.0% (-6.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.4% | -22.5% | 0.0% | n/a | +10.2% | -32.7% | didnt work |
| GB/UDV | $1.62 | $1.26 | -22.5% | $0.00 | n/a | +8.4% | -30.9% | |
| MVR/UDV | $0.41 | $0.20 | -50.6% | $0.00 | n/a | -121.9% | +71.3% |
3-Comparison — Two 60-Minute Customized Deep-Tissue or Swedish Massages with Add on Options sunshine-spa-17
Price: $161.00 → $175.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 0.4% | -47.4% | 0.0% | n/a | -25.1% | -22.3% | didnt work |
| GB/UDV | $1.13 | $0.64 | -42.9% | $0.00 | n/a | -22.3% | -20.6% | |
| MVR/UDV | $0.22 | $0.11 | -48.3% | $0.00 | n/a | +97.5% | -145.7% |
3-Comparison — One 60-Minute Couples Massage for Two with Hot Stones and Hand Spa Treatment and sunshine-spa-17
Price: $176.00 → $187.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.3% | -6.5% | 2.7% | -53.5% | -28.8% | +22.3% | didnt work |
| GB/UDV | $2.45 | $2.36 | -3.9% | $4.77 | -50.5% | -27.9% | +24.0% | |
| MVR/UDV | $0.47 | $0.39 | -16.6% | $1.14 | -65.5% | +118.8% | -135.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.