sunrise-health-spa-2 · L3 - Massage · Bellingham (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Full Body Massage | $70.00 | $61.00 | 18.0% | 1 | $66.99 |
| 90-Minute Full Body Massage | $90.00 | $88.00 | 17.5% | 1 | $95.99 |
| 30-Minute Foot / 90-Minute Body Massage | $130.00 | $117.00 | 0.0% | 0 | $0.00 |
| 30-Minute Foot / 60-Minute Body Massage | $90.00 | $90.00 | 0.0% | 0 | $0.00 |
| 30-Minute Foot / 30-Minute Body Massage | $70.00 | $57.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 90-Minute Full Body Massage — 12.0% → 17.5% analysed below
- 2026-03-01 Margin change on 60-Minute Full Body Massage — 10.0% → 18.0% analysed below
- 2025-08-01 Margin change on 90-Minute Full Body Massage — 14.3% → 10.0%
- 2025-08-01 Margin change on 60-Minute Full Body Massage — 12.2% → 10.0%
- 2025-07-10 Price change on 90-Minute Full Body Massage — $81.00 → $88.00
3-Comparison — 90-Minute Full Body Massage sunrise-health-spa-2
Margin: 12.0% → 17.5% (5.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 1.0% | -6.6% | 2.1% | -53.7% | +2.3% | -8.9% | didnt work |
| GB/UDV | $0.94 | $0.94 | +0.1% | $1.71 | -45.1% | +11.3% | -11.2% | |
| MVR/UDV | $0.11 | $0.10 | -10.2% | $-0.02 | +686.8% | +16.1% | -26.4% |
3-Comparison — 60-Minute Full Body Massage sunrise-health-spa-2
Margin: 10.0% → 18.0% (8.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.6% | +29.8% | 0.8% | +93.0% | -16.3% | +46.1% | worked |
| GB/UDV | $0.77 | $1.31 | +71.0% | $0.51 | +154.3% | -22.8% | +93.8% | |
| MVR/UDV | $0.06 | $0.24 | +323.3% | $0.05 | +359.0% | -30.8% | +354.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.