sunny-massage-3-1  ·  L3 - Massage  ·  New Berlin (Midwest)

Owner: Mercedes Banks  ·  Manager: Sarah Neligan  ·  Division: Milwaukee  ·  Stage:  ·  PDS: Massage - Reflexology - Foot

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
30 Min Deluxe Foot Spa & Reflexology Massage $68.00 $45.00 20.0% 6 $270.00
60 Min Couples Deluxe Foot Spa & Reflexology Massage +$5 Sunny Massage Gift Card $250.00 $158.00 0.0% 0 $0.00
60 Min Deluxe Foot Spa & Reflexology Massage + $5 Sunny Massage Gift Card $88.00 $69.00 18.9% 21 $1,449.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 30 Min Deluxe Foot Spa & Reflexology Massage sunny-massage-3-1

Change anchor: 2026-02-01  ·  80d since change
Margin: 17.2% → 20.0% (2.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.8% 1.7% -5.8% 0.0% n/a -7.2% +1.4% didnt work
GB/UDV $0.98 $0.94 -4.4% $0.00 n/a +0.2% -4.6%
MVR/UDV $0.10 $0.11 +14.5% $0.00 n/a +167.7% -153.2%

3-Comparison — 60 Min Deluxe Foot Spa & Reflexology Massage + $5 Sunny Massage Gift Card sunny-massage-3-1

Change anchor: 2025-11-11  ·  162d since change
Price: $60.00 → $63.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 5.0% 5.7% +15.1% 0.0% n/a -10.1% +25.2% didnt work
GB/UDV $3.80 $5.12 +34.9% $0.00 n/a -10.3% +45.2%
MVR/UDV $0.34 $0.45 +31.2% $0.00 n/a +274.9% -243.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.