sun-foot-spa-2 · L3 - Massage · Bolingbrook (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 30-Minute Foot Spa Recovery includes : Scrub +hot stone +15 mi... | $50.00 | $30.00 | 0.0% | 0 | $0.00 |
| 60mins singture couple massage with hot stone and walking on the back t... | $180.00 | $129.60 | 25.0% | 4 | $518.40 |
| One 45-Minute combination signature massage with hot stone and deep... | $70.00 | $60.00 | 25.0% | 3 | $180.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on One 45-Minute combination signature massage with hot stone and deep... — 27.5% → 25.0% analysed below
- 2025-12-01 Margin change on 60mins singture couple massage with hot stone and walking on the back t... — 27.5% → 25.0% analysed below
- 2025-07-25 Price change on One 45-Minute combination signature massage with hot stone and deep... — $50.00 → $60.00
3-Comparison — One 45-Minute combination signature massage with hot stone and deep... sun-foot-spa-2
Margin: 27.5% → 25.0% (-2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 2.8% | +25.2% | 0.0% | n/a | +51.9% | -26.6% | didnt work |
| GB/UDV | $1.47 | $1.65 | +12.7% | $0.00 | n/a | +67.4% | -54.7% | |
| MVR/UDV | $0.22 | $0.28 | +25.2% | $0.00 | n/a | +331.4% | -306.2% |
3-Comparison — 60mins singture couple massage with hot stone and walking on the back t... sun-foot-spa-2
Margin: 27.5% → 25.0% (-2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 1.2% | -51.7% | 0.0% | n/a | +0.7% | -52.4% | didnt work |
| GB/UDV | $3.17 | $1.53 | -51.7% | $0.00 | n/a | +8.3% | -60.0% | |
| MVR/UDV | $0.40 | $0.22 | -45.1% | $0.00 | n/a | +31.4% | -76.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.