springtown-day-spa-1 · L3 - Massage · Discovery Bay (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Deluxe Couples Massage Package | $250.00 | $150.00 | 0.0% | 0 | $0.00 |
| 60 Minute Deluxe Full Body Massage Package | $135.00 | $75.60 | 0.0% | 0 | $0.00 |
| 60 Minute Deluxe Couples Deep Tissue Massage Package | $290.00 | $171.10 | 0.0% | 0 | $0.00 |
| 60 Minute Deluxe Deep Tissue Massage Package | $145.00 | $101.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-19 Price change on 60 Minute Deluxe Deep Tissue Massage Package — $75.40 → $85.55 analysed below
- 2025-11-05 Price change on 60 Minute Deluxe Couples Deep Tissue Massage Package — $162.40 → $150.80 analysed below
- 2025-11-05 Price change on 60 Minute Deluxe Full Body Massage Package — $72.90 → $66.15 analysed below
- 2025-09-28 Price change on 60 Minute Deluxe Deep Tissue Massage Package — $91.35 → $82.65
- 2025-09-19 Price change on 60 Minute Deluxe Couples Deep Tissue Massage Package — $179.80 → $162.40
- 2025-09-16 Price change on 60 Minute Deluxe Full Body Massage Package — $67.50 → $72.90
- 2025-09-16 Price change on 60 Minute Deluxe Couples Massage Package — $160.00 → $145.00 analysed below
- 2025-03-12 Price change on 60 Minute Deluxe Deep Tissue Massage Package — $85.00 → $91.35
- 2025-03-11 Price change on 60 Minute Deluxe Couples Deep Tissue Massage Package — $168.20 → $179.80
- 2025-03-05 Price change on 60 Minute Deluxe Full Body Massage Package — $75.00 → $81.00
- 2025-03-05 Price change on 60 Minute Deluxe Couples Massage Package — $150.00 → $160.00
3-Comparison — 60 Minute Deluxe Deep Tissue Massage Package springtown-day-spa-1
Price: $75.40 → $85.55
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 4.0% | +258.5% | 0.0% | n/a | +4.6% | +254.0% | worked |
| GB/UDV | $1.14 | $4.04 | +254.9% | $0.00 | n/a | +7.9% | +247.0% | |
| MVR/UDV | $0.14 | $0.54 | +275.4% | $0.00 | n/a | -9.0% | +284.3% |
3-Comparison — 60 Minute Deluxe Couples Deep Tissue Massage Package springtown-day-spa-1
Price: $162.40 → $150.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 1.3% | +108.4% | 0.0% | n/a | +11.2% | +97.2% | worked |
| GB/UDV | $1.05 | $2.04 | +95.4% | $0.00 | n/a | +11.6% | +83.8% | |
| MVR/UDV | $0.16 | $0.25 | +53.6% | $0.00 | n/a | -37.9% | +91.5% |
3-Comparison — 60 Minute Deluxe Full Body Massage Package springtown-day-spa-1
Price: $72.90 → $66.15
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 1.9% | -17.3% | 0.0% | n/a | -0.4% | -16.9% | didnt work |
| GB/UDV | $2.44 | $1.64 | -32.8% | $0.00 | n/a | -4.6% | -28.2% | |
| MVR/UDV | $0.35 | $0.22 | -37.8% | $0.00 | n/a | -40.5% | +2.7% |
3-Comparison — 60 Minute Deluxe Couples Massage Package springtown-day-spa-1
Price: $160.00 → $145.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 0.9% | -44.3% | 0.0% | n/a | +2.6% | -46.9% | didnt work |
| GB/UDV | $2.46 | $1.26 | -48.9% | $0.00 | n/a | +2.9% | -51.8% | |
| MVR/UDV | $0.32 | $0.20 | -36.9% | $0.00 | n/a | +523.6% | -560.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.