spring-spa-12 · L3 - Massage · Casselberry (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Therapeutic Deep Tissue | $100.00 | $50.00 | 0.0% | 0 | $0.00 |
| 1 hour stretch session | $80.00 | $49.00 | 26.0% | 1 | $52.99 |
| $29 for $65 at Spring Spa Massage & Bodywork | $64.99 | $29.00 | 0.0% | 0 | $0.00 |
| One 30 min stretching session | $40.00 | $25.00 | 25.9% | 2 | $53.98 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 1 hour stretch session — 20.0% → 26.0% analysed below
- 2026-03-01 Margin change on One 30 min stretching session — 20.0% → 25.9% analysed below
3-Comparison — 1 hour stretch session spring-spa-12
Margin: 20.0% → 26.0% (6.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.6% | -32.1% | 1.6% | -60.5% | -8.8% | -23.3% | didnt work |
| GB/UDV | $0.45 | $0.33 | -26.6% | $0.77 | -57.3% | -13.4% | -13.2% | |
| MVR/UDV | $0.08 | $0.05 | -42.4% | $0.15 | -69.3% | -198.2% | +155.8% |
3-Comparison — One 30 min stretching session spring-spa-12
Margin: 20.0% → 25.9% (5.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.5% | +1.9% | 1.1% | -55.6% | -27.8% | +29.6% | worked |
| GB/UDV | $0.11 | $0.13 | +10.0% | $0.26 | -52.1% | -4.2% | +14.2% | |
| MVR/UDV | $0.01 | $0.01 | +54.8% | $0.05 | -75.6% | -20.5% | +75.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.