spring-beauty-spa-18 · L3 - Massage · Springfield (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-min Signature Facial with Rose Hydrating Mask | $105.01 | $65.00 | 0.0% | 0 | $0.00 |
| 60-min Anti-Stress / Swedish/ Deep-Tissue Massage with Lavendar Essential Oil | $100.00 | $88.00 | 0.0% | 0 | $0.00 |
| Self Care - 30min Massage + 30Min Mini Facial with Seaweed Mask | $118.01 | $69.00 | 0.0% | 0 | $0.00 |
| 60-min Anti-Stress Massage + 60-min Signature Facial | $205.01 | $129.01 | 0.0% | 0 | $0.00 |
| 50-Min Anti-Stress Massage + 45-Min Facial with Seaweed Mask | $175.00 | $139.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-23 Price change on 60-min Signature Facial with Rose Hydrating Mask — $73.50 → $65.00 analysed below
- 2025-06-18 Price change on 60-min Anti-Stress Massage + 60-min Signature Facial — $139.40 → $129.00 analysed below
3-Comparison — 60-min Anti-Stress Massage + 60-min Signature Facial spring-beauty-spa-18
Price: $139.40 → $129.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 3.2% | +52.7% | 0.0% | n/a | +6.5% | +46.2% | worked |
| GB/UDV | $2.91 | $4.11 | +41.3% | $0.00 | n/a | +14.5% | +26.9% | |
| MVR/UDV | $0.72 | $0.99 | +37.4% | $0.00 | n/a | -15.3% | +52.7% |
3-Comparison — 60-min Signature Facial with Rose Hydrating Mask spring-beauty-spa-18
Price: $73.50 → $65.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.9% | -3.5% | 0.0% | n/a | -5.5% | +2.0% | inconclusive |
| GB/UDV | $0.65 | $0.61 | -6.5% | $0.00 | n/a | -3.7% | -2.8% | |
| MVR/UDV | $0.14 | $0.13 | -3.5% | $0.00 | n/a | -128.1% | +124.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.