spavia-day-spa-thornwood-4 · L3 - Massage · Thornwood (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 120-Minute Relax Package | $297.99 | $199.00 | 20.0% | 5 | $995.00 |
| 60 Minute Signature Couples Massage | $277.99 | $179.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-21 Price change on 120-Minute Relax Package — $179.00 → $199.00 analysed below
3-Comparison — 120-Minute Relax Package spavia-day-spa-thornwood-4
Change anchor: 2025-10-21
· 183d since change
Price: $179.00 → $199.00
Price: $179.00 → $199.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 2.3% | +36.1% | 0.0% | n/a | +18.2% | +17.9% | didnt work |
| GB/UDV | $3.81 | $4.61 | +21.0% | $0.00 | n/a | +19.4% | +1.6% | |
| MVR/UDV | $0.70 | $0.89 | +27.2% | $0.00 | n/a | +86.5% | -59.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.