spavia-day-spa-thornwood-1 · L3 - Massage · Thornwood (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 80-Minute Signature Massage | $189.01 | $129.00 | 20.0% | 3 | $387.00 |
| 60-Minute Deep Tissue Therapeutic Massage | $189.01 | $129.00 | 20.0% | 2 | $258.00 |
| 60 Minute Signature Massage | $149.01 | $99.00 | 20.0% | 5 | $495.00 |
| 60-Minute Salt Stone Massage | $189.01 | $129.00 | 20.0% | 1 | $129.00 |
| 60-Minute Sports Massage | $189.01 | $129.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-14 Price change on 60-Minute Deep Tissue Therapeutic Massage — $119.00 → $129.00 analysed below
- 2025-10-13 Price change on 80-Minute Signature Massage — $119.00 → $129.00 analysed below
3-Comparison — 60-Minute Deep Tissue Therapeutic Massage spavia-day-spa-thornwood-1
Price: $119.00 → $129.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 0.6% | -74.7% | 0.0% | n/a | +7.7% | -82.5% | didnt work |
| GB/UDV | $2.89 | $0.79 | -72.6% | $0.00 | n/a | +15.4% | -88.0% | |
| MVR/UDV | $0.58 | $0.15 | -73.3% | $0.00 | n/a | +34.7% | -107.9% |
3-Comparison — 80-Minute Signature Massage spavia-day-spa-thornwood-1
Price: $119.00 → $129.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 4.2% | +151.8% | 0.0% | n/a | +8.6% | +143.2% | worked |
| GB/UDV | $1.98 | $6.55 | +231.4% | $0.00 | n/a | +16.4% | +215.0% | |
| MVR/UDV | $0.38 | $1.24 | +225.0% | $0.00 | n/a | +30.1% | +195.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.