spavia-day-spa-on-burnet-1 · L3 - Massage · Austin (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couples Massage | $237.99 | $169.00 | 20.0% | 29 | $4,901.00 |
| Relax Spa Package with Massage and Facial | $237.99 | $169.00 | 20.0% | 29 | $4,901.00 |
| 60-Minute Signature Massage | $119.00 | $89.00 | 20.0% | 21 | $1,869.00 |
Activity Timeline (sorted newest first)
- 2026-03-10 Price change on 60-Minute Signature Massage — $80.10 → $89.00 analysed below
- 2026-03-10 Price change on 60-Minute Couples Massage — $152.10 → $169.00 analysed below
- 2026-03-10 Price change on Relax Spa Package with Massage and Facial — $152.10 → $169.00 analysed below
- 2026-03-01 Margin change on 60-Minute Signature Massage — 11.1% → 18.1%
- 2026-03-01 Margin change on 60-Minute Couples Massage — 11.1% → 19.7%
- 2026-03-01 Margin change on Relax Spa Package with Massage and Facial — 11.1% → 19.4%
- 2025-12-11 Price change on Relax Spa Package with Massage and Facial — $160.55 → $152.10
- 2025-12-01 Margin change on 60-Minute Signature Massage — 13.5% → 11.1%
- 2025-12-01 Margin change on 60-Minute Couples Massage — 14.9% → 11.1%
- 2025-12-01 Margin change on Relax Spa Package with Massage and Facial — 14.5% → 11.1%
- 2025-11-23 Price change on 60-Minute Signature Massage — $89.00 → $80.10
- 2025-11-23 Price change on 60-Minute Couples Massage — $160.55 → $152.10
3-Comparison — 60-Minute Signature Massage spavia-day-spa-on-burnet-1
Price: $80.10 → $89.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 2.0% | -33.8% | 0.0% | n/a | -9.1% | -24.7% | didnt work |
| GB/UDV | $2.43 | $1.78 | -26.4% | $0.00 | n/a | -8.1% | -18.3% | |
| MVR/UDV | $0.21 | $0.22 | +5.1% | $0.00 | n/a | +1500.8% | -1495.8% |
3-Comparison — 60-Minute Couples Massage spavia-day-spa-on-burnet-1
Price: $152.10 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 1.8% | +5.9% | 0.0% | n/a | -11.3% | +17.2% | worked |
| GB/UDV | $2.52 | $2.96 | +17.6% | $0.00 | n/a | -7.8% | +25.5% | |
| MVR/UDV | $0.19 | $0.35 | +80.8% | $0.00 | n/a | +48.1% | +32.6% |
3-Comparison — Relax Spa Package with Massage and Facial spavia-day-spa-on-burnet-1
Price: $152.10 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.6% | +5.6% | 0.0% | n/a | -11.3% | +16.9% | worked |
| GB/UDV | $2.61 | $2.86 | +9.6% | $0.00 | n/a | -7.8% | +17.5% | |
| MVR/UDV | $0.20 | $0.30 | +50.5% | $0.00 | n/a | +48.1% | +2.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.