spavia-day-spa-naples-7 · L3 - Massage · Naples (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Signature Massage | $119.00 | $89.00 | 0.0% | 0 | $0.00 |
| 60-Minute Premier Massage | $139.01 | $99.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage | $237.99 | $169.00 | 20.0% | 5 | $845.00 |
| 120-Minute Relax Massage and Facial Package | $237.99 | $169.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-25 Price change on 120-Minute Relax Massage and Facial Package — $149.00 → $169.00 analysed below
- 2025-08-07 Price change on 60-Minute Premier Massage — $85.00 → $99.00 analysed below
- 2025-08-06 Price change on 60-Minute Couples Massage — $149.00 → $169.00 analysed below
3-Comparison — 120-Minute Relax Massage and Facial Package spavia-day-spa-naples-7
Price: $149.00 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.1% | +17.3% | 0.0% | n/a | -13.1% | +30.5% | worked |
| GB/UDV | $1.40 | $1.86 | +33.1% | $0.00 | n/a | -9.4% | +42.5% | |
| MVR/UDV | $0.27 | $0.34 | +25.5% | $0.00 | n/a | -5.3% | +30.8% |
3-Comparison — 60-Minute Premier Massage spavia-day-spa-naples-7
Price: $85.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 1.3% | -41.6% | 0.0% | n/a | -0.9% | -40.7% | didnt work |
| GB/UDV | $2.18 | $1.43 | -34.5% | $0.00 | n/a | -2.8% | -31.7% | |
| MVR/UDV | $0.39 | $0.27 | -30.7% | $0.00 | n/a | -297.6% | +266.9% |
3-Comparison — 60-Minute Couples Massage spavia-day-spa-naples-7
Price: $149.00 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 2.4% | -12.7% | 0.0% | n/a | +33.4% | -46.1% | didnt work |
| GB/UDV | $4.15 | $4.11 | -0.9% | $0.00 | n/a | +33.0% | -33.9% | |
| MVR/UDV | $0.77 | $0.58 | -24.8% | $0.00 | n/a | +279.7% | -304.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.