spavia-day-spa-minnetonka-3 · L3 - Massage · Minnetonka (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute couples Massage | $277.99 | $179.00 | 20.0% | 13 | $2,327.00 |
| 60 Minute Premier Massage | $169.01 | $119.00 | 20.0% | 11 | $1,309.00 |
| 60 Minute Signature Massage | $138.99 | $95.00 | 20.0% | 10 | $950.00 |
| 120 Minute Relax Package | $277.99 | $179.00 | 20.0% | 13 | $2,327.00 |
Activity Timeline (sorted newest first)
- 2025-10-23 Price change on 120 Minute Relax Package — $169.00 → $179.00 analysed below
- 2025-10-12 Price change on 60 Minute Signature Massage — $79.00 → $95.00 analysed below
- 2025-10-06 Price change on 60 Minute Premier Massage — $85.00 → $119.00 analysed below
- 2025-10-04 Price change on 60 Minute couples Massage — $159.00 → $179.00 analysed below
3-Comparison — 60 Minute couples Massage spavia-day-spa-minnetonka-3
Price: $159.00 → $179.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.9% | -5.1% | 0.0% | n/a | +7.5% | -12.7% | inconclusive |
| GB/UDV | $3.12 | $3.33 | +6.8% | $0.00 | n/a | +8.4% | -1.6% | |
| MVR/UDV | $0.72 | $0.63 | -13.4% | $0.00 | n/a | -9.6% | -3.8% |
3-Comparison — 60 Minute Premier Massage spavia-day-spa-minnetonka-3
Price: $85.00 → $119.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.2% | -74.2% | 0.0% | n/a | +10.5% | -84.7% | didnt work |
| GB/UDV | $0.88 | $0.30 | -66.1% | $0.00 | n/a | +16.4% | -82.5% | |
| MVR/UDV | $0.20 | $0.07 | -63.6% | $0.00 | n/a | -100.2% | +36.6% |
3-Comparison — 120 Minute Relax Package spavia-day-spa-minnetonka-3
Price: $169.00 → $179.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.1% | -55.2% | 0.0% | n/a | +5.9% | -61.1% | didnt work |
| GB/UDV | $0.29 | $0.14 | -52.6% | $0.00 | n/a | +9.3% | -61.9% | |
| MVR/UDV | $0.04 | $0.03 | -12.4% | $0.00 | n/a | +7.2% | -19.6% |
3-Comparison — 60 Minute Signature Massage spavia-day-spa-minnetonka-3
Price: $79.00 → $95.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 1.6% | +180.3% | 0.0% | n/a | -4.8% | +185.1% | worked |
| GB/UDV | $0.45 | $1.65 | +269.2% | $0.00 | n/a | +1.1% | +268.1% | |
| MVR/UDV | $0.09 | $0.38 | +342.2% | $0.00 | n/a | -22.7% | +364.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.