spavia-day-spa-macgregor-village-2-1 · L3 - Massage · Cary (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Signature Couples Massage | $237.99 | $169.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-03 Price change on 60-Minute Signature Couples Massage — $159.00 → $169.00 analysed below
3-Comparison — 60-Minute Signature Couples Massage spavia-day-spa-macgregor-village-2-1
Change anchor: 2025-05-03
· 354d since change
Price: $159.00 → $169.00
Price: $159.00 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.5% | 4.8% | +8.2% | 0.0% | n/a | +0.1% | +8.1% | worked |
| GB/UDV | $7.12 | $8.51 | +19.5% | $0.00 | n/a | +0.2% | +19.3% | |
| MVR/UDV | $1.26 | $1.56 | +24.2% | $0.00 | n/a | +4.2% | +20.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.