spavia-day-spa-estero-1 · L3 - Massage · Estero (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Premier Massage | $139.01 | $99.00 | 20.0% | 5 | $495.00 |
| 120-Minute Relax Package - Massage + Facial | $237.99 | $169.00 | 20.0% | 4 | $676.00 |
| 60-Minute Signature Massage | $119.00 | $89.00 | 20.0% | 5 | $445.00 |
| 60 Minute Couple's Massage | $237.99 | $169.00 | 20.0% | 6 | $1,014.00 |
Activity Timeline (sorted newest first)
- 2025-08-20 Price change on 60-Minute Signature Massage — $69.00 → $89.00 analysed below
- 2025-08-12 Price change on 60-Minute Premier Massage — $85.00 → $99.00 analysed below
- 2025-08-08 Price change on 120-Minute Relax Package - Massage + Facial — $149.00 → $169.00 analysed below
- 2025-07-31 Price change on 60 Minute Couple's Massage — $149.00 → $169.00 analysed below
3-Comparison — 60-Minute Signature Massage spavia-day-spa-estero-1
Price: $69.00 → $89.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.7% | n/a | 0.0% | n/a | +3.6% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.54 | n/a | $0.00 | n/a | +7.6% | n/a | |
| MVR/UDV | $0.00 | $0.29 | n/a | $0.00 | n/a | +1316.8% | n/a |
3-Comparison — 120-Minute Relax Package - Massage + Facial spavia-day-spa-estero-1
Price: $149.00 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.6% | +41.1% | 0.0% | n/a | +17.1% | +24.0% | didnt work |
| GB/UDV | $2.19 | $3.12 | +42.3% | $0.00 | n/a | +28.9% | +13.4% | |
| MVR/UDV | $0.40 | $0.59 | +46.4% | $0.00 | n/a | +954.6% | -908.2% |
3-Comparison — 60 Minute Couple's Massage spavia-day-spa-estero-1
Price: $149.00 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 2.3% | +53.3% | 0.0% | n/a | +28.9% | +24.4% | worked |
| GB/UDV | $2.27 | $3.96 | +73.9% | $0.00 | n/a | +35.8% | +38.0% | |
| MVR/UDV | $0.39 | $0.75 | +89.6% | $0.00 | n/a | +39.1% | +50.4% |
3-Comparison — 60-Minute Premier Massage spavia-day-spa-estero-1
Price: $85.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.9% | -14.3% | 0.0% | n/a | +3.8% | -18.1% | didnt work |
| GB/UDV | $1.04 | $0.89 | -14.4% | $0.00 | n/a | +3.6% | -18.0% | |
| MVR/UDV | $0.20 | $0.17 | -17.2% | $0.00 | n/a | -40.8% | +23.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.