spavia-day-spa-chamblee-14 · L3 - Massage · Chamblee (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| $99 for a 80 Minute Signature Massage | $139.00 | $109.00 | 0.0% | 0 | $0.00 |
| $99 for a 60 Minute Age Defense or 60 Minute Soothing Recovery Facial | $139.00 | $109.00 | 0.0% | 0 | $0.00 |
| $119 for a 70 Minute Pure Radiance Lift Facial | $159.00 | $129.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on $99 for a 80 Minute Signature Massage — 15.4% → 11.1% analysed below
- 2025-11-25 Price change on $99 for a 80 Minute Signature Massage — $109.00 → $98.10
3-Comparison — $99 for a 80 Minute Signature Massage spavia-day-spa-chamblee-14
Change anchor: 2025-12-01
· 142d since change
Margin: 15.4% → 11.1% (-4.3pp)
Margin: 15.4% → 11.1% (-4.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 7.1% | 5.4% | -24.3% | 0.0% | n/a | +36.0% | -60.3% | didnt work |
| GB/UDV | $7.31 | $5.27 | -28.0% | $0.00 | n/a | +32.7% | -60.7% | |
| MVR/UDV | $0.60 | $0.48 | -19.3% | $0.00 | n/a | +60.3% | -79.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.