spa-zone-6  ·  L3 - Massage  ·  Astoria (Northeast)

Owner: Jonathan Wolfarth  ·  Manager: Ciera Maguire  ·  Division: New York  ·  Stage:  ·  PDS: Massage - Choice of - In Spa

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Couples VIP Room Massage $160.01 $109.00 26.0% 13 $1,417.00
60-Minute Full Body Massage $80.00 $59.00 26.0% 22 $1,298.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Couples VIP Room Massage spa-zone-6

Change anchor: 2025-10-07  ·  197d since change
Price: $99.00 → $109.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.5% 2.4% +59.6% 0.0% n/a -2.4% +62.0% worked
GB/UDV $1.49 $2.62 +75.8% $0.00 n/a -3.1% +78.9%
MVR/UDV $0.32 $0.51 +60.8% $0.00 n/a -66.4% +127.2%

3-Comparison — 60-Minute Full Body Massage spa-zone-6

Change anchor: 2025-10-02  ·  202d since change
Price: $55.00 → $59.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.7% 3.3% +23.0% 0.0% n/a +0.5% +22.6% didnt work
GB/UDV $1.63 $2.25 +38.3% $0.00 n/a +8.4% +29.8%
MVR/UDV $0.41 $0.49 +21.1% $0.00 n/a +431.4% -410.4%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.