spa-valencia-2-1  ·  L3 - Massage  ·  Tucson (Mountain)

Owner: Joey Altobelli  ·  Manager: Matthew O'Brien  ·  Division: Tucson  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Two 60min Massages with Hot Stones, Essential Oils/Aromatherapy, or CBD $188.00 $141.00 0.0% 0 $0.00
One 60min Massage with Hot Stones, Essential Oils/Aromatherapy, or CBD $94.00 $70.00 31.8% 3 $230.97
One 90min Couples Massage with Hot Stones, Essential Oils/Aromatherapy, or CBD $249.00 $186.00 31.6% 4 $815.96
One 60min Couples Massage with Hot Stones, Essential Oils/Aromatherapy or CBD $179.00 $134.00 31.6% 12 $1,763.88

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 90min Couples Massage with Hot Stones, Essential Oils/Aromatherapy, or CBD spa-valencia-2-1

Change anchor: 2026-03-23  ·  30d since change
Price: $186.00 → $203.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 1.9% +53.9% 1.5% +24.4% +15.1% +38.8% worked
GB/UDV $2.33 $3.93 +68.7% $2.88 +36.5% +17.7% +51.1%
MVR/UDV $0.45 $0.99 +122.4% $0.70 +42.7% +248.9% -126.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 60min Couples Massage with Hot Stones, Essential Oils/Aromatherapy or CBD spa-valencia-2-1

Change anchor: 2026-03-14  ·  39d since change
Price: $134.00 → $146.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.3% 3.3% -24.9% 1.2% +161.7% +5.1% -30.0% worked
GB/UDV $5.82 $5.09 -12.5% $1.67 +205.0% +15.3% -27.8%
MVR/UDV $1.09 $1.24 +13.9% $0.42 +197.5% +36.3% -22.4%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.