spa-plano-4 · L3 - Massage · Plano (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 65 Mins Swedish Massage + Essential Oils | $130.00 | $97.50 | 41.0% | 1 | $97.50 |
| 65 Mins Deep Tissue or Sport Massage + Myofascial Scraping or Stre... | $180.00 | $79.00 | 0.0% | 0 | $0.00 |
| 65 Mins Deep Tissue or Sport Massage | $145.00 | $101.50 | 38.0% | 1 | $101.50 |
Activity Timeline (sorted newest first)
- 2026-02-03 Price change on 65 Mins Swedish Massage + Essential Oils — $59.00 → $97.50 analysed below
- 2026-01-28 Price change on 65 Mins Deep Tissue or Sport Massage — $64.00 → $101.50 analysed below
3-Comparison — 65 Mins Swedish Massage + Essential Oils spa-plano-4
Price: $59.00 → $97.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 2.3% | -15.1% | 0.0% | n/a | -3.5% | -11.6% | worked |
| GB/UDV | $1.61 | $2.26 | +40.3% | $0.00 | n/a | -4.6% | +44.8% | |
| MVR/UDV | $0.40 | $0.44 | +10.9% | $0.00 | n/a | -269.6% | +280.5% |
3-Comparison — 65 Mins Deep Tissue or Sport Massage spa-plano-4
Price: $64.00 → $101.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.4% | -6.0% | 0.0% | n/a | -5.8% | -0.2% | worked |
| GB/UDV | $1.60 | $2.39 | +49.0% | $0.00 | n/a | -4.1% | +53.1% | |
| MVR/UDV | $0.38 | $0.59 | +57.1% | $0.00 | n/a | +25.4% | +31.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.