spa-mansion-2 · L3 - Massage · Frisco (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 70 Minute Customized Couples Massage | $200.00 | $200.00 | 0.0% | 0 | $0.00 |
| 70-Minute Customized Couples Massage for Two *Restrictions Apply | $200.00 | $109.00 | 25.3% | 59 | $6,461.00 |
| 100 Minute Customized Couples Massage | $260.00 | $260.00 | 0.0% | 0 | $0.00 |
| 60 Minute Foot Reflexology | $59.00 | $59.00 | 0.0% | 0 | $0.00 |
| 70-Minute Customized Massage for One *Restrictions Apply | $100.00 | $75.00 | 0.0% | 0 | $0.00 |
| 70 Minute Customized Massage | $100.00 | $100.00 | 0.0% | 0 | $0.00 |
| 60 Minute Reflexology Combo | $65.00 | $65.00 | 0.0% | 0 | $0.00 |
| 100-Minute Customized Massage for One *Restrictions Apply | $150.00 | $75.00 | 0.0% | 0 | $0.00 |
| 100 Minute Customized Massage | $125.00 | $125.00 | 0.0% | 0 | $0.00 |
| 100-Minute Customized Couples Massage for Two *Restrictions Apply | $300.00 | $189.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-18 Price change on 70-Minute Customized Couples Massage for Two *Restrictions Apply — $119.00 → $109.00 analysed below
- 2026-01-26 Price change on 70-Minute Customized Couples Massage for Two *Restrictions Apply — $129.00 → $119.00
3-Comparison — 70-Minute Customized Couples Massage for Two *Restrictions Apply spa-mansion-2
Change anchor: 2026-03-18
· 35d since change
Price: $119.00 → $109.00
Price: $119.00 → $109.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.2% | 5.0% | +18.0% | 3.6% | +38.8% | -1.0% | +19.0% | worked |
| GB/UDV | $5.07 | $5.70 | +12.4% | $4.60 | +23.9% | -1.6% | +14.0% | |
| MVR/UDV | $0.97 | $1.08 | +10.8% | $0.91 | +17.8% | +39.9% | -29.0% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.