spa-europa-massage-therapy  ·  L3 - Massage  ·  San Antonio (South Central)

Owner: Isabel Newell  ·  Manager: Jared Blitz  ·  Division: San Antonio  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minute Couples Massage $350.00 $259.00 30.0% 12 $3,108.00
60 Minute Couples Massage $260.00 $195.00 30.0% 26 $5,070.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minute Couples Massage spa-europa-massage-therapy

Change anchor: 2026-01-15  ·  97d since change
Price: $150.00 → $195.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.9% 2.1% -44.9% 0.0% n/a -28.3% -16.6% didnt work
GB/UDV $5.47 $4.17 -23.7% $0.00 n/a -26.8% +3.1%
MVR/UDV $1.12 $0.62 -44.4% $0.00 n/a -26.2% -18.2%

3-Comparison — 90 Minute Couples Massage spa-europa-massage-therapy

Change anchor: 2026-01-15  ·  97d since change
Price: $193.00 → $259.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.4% 1.9% -20.9% 0.0% n/a -33.0% +12.1% inconclusive
GB/UDV $4.59 $4.85 +5.6% $0.00 n/a -25.7% +31.3%
MVR/UDV $0.91 $0.88 -3.3% $0.00 n/a -27.1% +23.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.