spa-europa-massage-therapy-1 · L3 - Massage · San Antonio (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Choice of 60 Minute Swedish or Deep Tissue Massage | $125.00 | $75.00 | 30.0% | 2 | $150.00 |
| Choice of 90 Minute Swedish or Deep Tissue Massage | $180.00 | $106.00 | 30.0% | 3 | $318.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on Choice of 60 Minute Swedish or Deep Tissue Massage — 32.8% → 30.0% analysed below
- 2026-02-16 Price change on Choice of 60 Minute Swedish or Deep Tissue Massage — $87.50 → $75.00
- 2026-02-15 Price change on Choice of 90 Minute Swedish or Deep Tissue Massage — $96.00 → $106.00 analysed below
3-Comparison — Choice of 60 Minute Swedish or Deep Tissue Massage spa-europa-massage-therapy-1
Margin: 32.8% → 30.0% (-2.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 2.0% | -7.6% | 0.0% | n/a | +21.4% | -29.0% | didnt work |
| GB/UDV | $1.79 | $1.52 | -14.7% | $0.00 | n/a | +27.7% | -42.4% | |
| MVR/UDV | $0.30 | $0.18 | -40.3% | $0.00 | n/a | +13.4% | -53.7% |
3-Comparison — Choice of 90 Minute Swedish or Deep Tissue Massage spa-europa-massage-therapy-1
Price: $96.00 → $106.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 1.9% | +179.4% | 0.0% | n/a | +9.5% | +169.9% | worked |
| GB/UDV | $0.83 | $1.99 | +138.4% | $0.00 | n/a | +18.8% | +119.7% | |
| MVR/UDV | $0.15 | $0.34 | +127.2% | $0.00 | n/a | -1.1% | +128.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.