spa-broadway  ·  L3 - Massage  ·  New York (Northeast)

Owner: Jonathan Wolfarth  ·  Manager: Ciera Maguire  ·  Division: New York  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 minutes Custom massage with aromatherapy $149.00 $104.30 28.0% 12 $1,251.60
60 minute Swedish or Deep tissue massage with aromatherapy $99.00 $69.30 28.0% 28 $1,940.40
60 minutes custom massage with aromatherapy + Regular Manicure $128.01 $75.00 0.0% 0 $0.00
60 minutes Custom massage with aromatherapy oil and hot towel plus Cupping $119.00 $77.35 28.0% 10 $773.50

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 minute Swedish or Deep tissue massage with aromatherapy spa-broadway

Change anchor: 2025-05-26  ·  331d since change
Price: $59.00 → $69.30

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.0% 2.5% -17.5% 0.0% n/a +2.8% -20.3% inconclusive
GB/UDV $1.86 $1.72 -7.5% $0.00 n/a -1.5% -6.0%
MVR/UDV $0.37 $0.32 -14.8% $0.00 n/a -9.6% -5.2%

3-Comparison — 60 minutes Custom massage with aromatherapy oil and hot towel plus Cupping spa-broadway

Change anchor: 2025-05-28  ·  329d since change
Price: $67.83 → $77.35

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 0.7% +13.0% 0.0% n/a -9.0% +22.1% inconclusive
GB/UDV $0.45 $0.52 +14.5% $0.00 n/a -13.8% +28.4%
MVR/UDV $0.11 $0.10 -7.8% $0.00 n/a -16.3% +8.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.