spa-atlantic-at-the-atlantic-resort-spa-17 · L3 - Massage · Fort Lauderdale (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 50-Minute Atlantic Sig. Swedish Massage w/valet and pool pass valid-weekends | $254.00 | $184.00 | 26.0% | 36 | $6,624.00 |
| One 50-Minute Atlantic Sig. Swedish Massage w/valet and pool pass valid-weekdays | $234.99 | $164.00 | 26.0% | 36 | $5,904.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Price change on One 50-Minute Atlantic Sig. Swedish Massage w/valet and pool pass valid-weekdays — $154.00 → $164.00 analysed below
3-Comparison — One 50-Minute Atlantic Sig. Swedish Massage w/valet and pool pass valid-weekdays spa-atlantic-at-the-atlantic-resort-spa-17
Change anchor: 2025-06-01
· 325d since change
Price: $154.00 → $164.00
Price: $154.00 → $164.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 3.3% | -4.5% | 0.0% | n/a | -13.8% | +9.3% | didnt work |
| GB/UDV | $6.10 | $6.87 | +12.6% | $0.00 | n/a | -14.8% | +27.5% | |
| MVR/UDV | $1.07 | $1.14 | +6.3% | $0.00 | n/a | +126.0% | -119.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.