spa-at-hyatt-lodge-2 · L3 - Massage · Oak Brook (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| $249 for a couple's 80-minute massage w/ one enhancer and all pool amenities | $570.05 | $319.00 | 20.0% | 22 | $7,018.00 |
| $99 for a 50-minute w/ one enhancer and all pool amenities | $235.00 | $139.00 | 20.0% | 15 | $2,085.00 |
| $129 for an 80-minute massage w/ one enhancer and all pool amenities | $284.99 | $169.00 | 20.0% | 20 | $3,380.00 |
| $189 for a couple's 50-minute massage w/ one enhancer and all pool amenities | $469.97 | $259.00 | 20.0% | 28 | $7,252.00 |
Activity Timeline (sorted newest first)
- 2026-01-30 Price change on $249 for a couple's 80-minute massage w/ one enhancer and all pool amenities — $299.00 → $319.00 analysed below
- 2026-01-30 Price change on $99 for a 50-minute w/ one enhancer and all pool amenities — $129.00 → $139.00 analysed below
- 2026-01-29 Price change on $189 for a couple's 50-minute massage w/ one enhancer and all pool amenities — $239.00 → $252.33 analysed below
- 2026-01-29 Price change on $129 for an 80-minute massage w/ one enhancer and all pool amenities — $149.00 → $169.00 analysed below
- 2025-07-15 Price change on $99 for a 50-minute w/ one enhancer and all pool amenities — $119.00 → $129.00
- 2025-05-01 Margin change on $249 for a couple's 80-minute massage w/ one enhancer and all pool amenities — 48.5% → 20.0%
- 2025-04-29 Price change on $249 for a couple's 80-minute massage w/ one enhancer and all pool amenities — $259.00 → $299.00
- 2025-04-27 Price change on $99 for a 50-minute w/ one enhancer and all pool amenities — $99.00 → $119.00
- 2025-04-24 Price change on $189 for a couple's 50-minute massage w/ one enhancer and all pool amenities — $198.00 → $239.00
- 2025-04-17 Price change on $129 for an 80-minute massage w/ one enhancer and all pool amenities — $139.00 → $149.00
3-Comparison — $189 for a couple's 50-minute massage w/ one enhancer and all pool amenities spa-at-hyatt-lodge-2
Price: $239.00 → $252.33
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.8% | -7.3% | 1.4% | -43.6% | -5.3% | -2.0% | didnt work |
| GB/UDV | $2.11 | $2.11 | +0.3% | $2.87 | -26.4% | +1.1% | -0.9% | |
| MVR/UDV | $0.26 | $0.18 | -31.6% | $0.34 | -47.1% | +8.9% | -40.4% |
3-Comparison — $129 for an 80-minute massage w/ one enhancer and all pool amenities spa-at-hyatt-lodge-2
Price: $149.00 → $169.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.6% | -27.6% | 0.7% | -12.5% | +6.3% | -33.8% | worked |
| GB/UDV | $1.56 | $1.20 | -23.0% | $0.99 | +21.1% | +6.3% | -29.3% | |
| MVR/UDV | $0.16 | $0.16 | -0.9% | $0.13 | +22.0% | -2.6% | +1.7% |
3-Comparison — $249 for a couple's 80-minute massage w/ one enhancer and all pool amenities spa-at-hyatt-lodge-2
Price: $299.00 → $319.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.6% | +9.2% | 0.9% | -26.1% | -0.1% | +9.3% | worked |
| GB/UDV | $1.78 | $2.07 | +16.5% | $2.27 | -9.0% | +1.8% | +14.7% | |
| MVR/UDV | $0.18 | $0.29 | +56.5% | $0.86 | -66.6% | +3.2% | +53.4% |
3-Comparison — $99 for a 50-minute w/ one enhancer and all pool amenities spa-at-hyatt-lodge-2
Price: $129.00 → $139.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.5% | -45.0% | 1.2% | -55.3% | +8.0% | -53.0% | didnt work |
| GB/UDV | $1.48 | $0.99 | -33.0% | $1.41 | -29.7% | +4.6% | -37.6% | |
| MVR/UDV | $0.18 | $0.13 | -28.9% | $0.17 | -24.1% | -146.3% | +117.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.