spa-at-carillon-miami-wellness-resort-2 · L3 - Massage · Miami Beach (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 50-min Couples Massage + Resort Amenities [Valid Fri-Sun] | $690.00 | $479.00 | 25.0% | 21 | $10,059.00 |
| One 50-min Couples Massage + Resort Amenities [Valid Mon-Thur] | $690.03 | $439.00 | 25.0% | 14 | $6,146.00 |
Activity Timeline (sorted newest first)
- 2026-03-26 Price change on One 50-min Couples Massage + Resort Amenities [Valid Mon-Thur] — $408.00 → $439.00 analysed below
- 2026-02-01 Margin change on One 50-min Couples Massage + Resort Amenities [Valid Mon-Thur] — 20.0% → 24.7%
- 2026-02-01 Margin change on One 50-min Couples Massage + Resort Amenities [Valid Fri-Sun] — 20.0% → 24.4% analysed below
- 2025-03-07 Price change on One 50-min Couples Massage + Resort Amenities [Valid Mon-Thur] — $459.00 → $398.00
3-Comparison — One 50-min Couples Massage + Resort Amenities [Valid Fri-Sun] spa-at-carillon-miami-wellness-resort-2
Margin: 20.0% → 24.4% (4.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 1.9% | +35.9% | 1.8% | +4.1% | -20.2% | +56.1% | worked |
| GB/UDV | $6.46 | $8.95 | +38.5% | $8.91 | +0.4% | -21.6% | +60.1% | |
| MVR/UDV | $0.93 | $1.68 | +80.2% | $1.38 | +21.8% | -19.2% | +99.5% |
3-Comparison — One 50-min Couples Massage + Resort Amenities [Valid Mon-Thur] spa-at-carillon-miami-wellness-resort-2
Price: $408.00 → $439.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.8% | -33.6% | 1.3% | -39.0% | -11.6% | -22.0% | didnt work |
| GB/UDV | $4.78 | $3.35 | -30.0% | $4.98 | -32.7% | +0.1% | -30.1% | |
| MVR/UDV | $0.90 | $0.74 | -17.2% | $0.72 | +3.1% | +75.5% | -92.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.