soulful-spa-therapeutic-modalities-1 · L3 - Massage · Highland (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Swedish Massage with Aromatherapy | $175.00 | $119.00 | 0.0% | 0 | $0.00 |
| 60 Minute Swedish or Deep Tissue Massage with Hot Stones | $110.00 | $85.00 | 0.0% | 0 | $0.00 |
| 60-Minute Deep-Tissue Massage with Salt Scrub on Hands and Feet | $85.00 | $74.00 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish Massage with Aromatherapy | $65.00 | $45.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples-Massage with Salt Scrub on Hands and Feet | $200.00 | $149.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 90-Minute Swedish Massage with Aromatherapy — 44.0% → 30.0% analysed below
- 2025-08-01 Price change on 60-Minute Deep-Tissue Massage with Salt Scrub on Hands and Feet — $59.00 → $74.00 analysed below
- 2025-04-14 Price change on 60-Minute Deep-Tissue Massage with Salt Scrub on Hands and Feet — $69.00 → $59.00
- 2025-04-12 Price change on 90-Minute Swedish Massage with Aromatherapy — $99.00 → $105.00
3-Comparison — 90-Minute Swedish Massage with Aromatherapy soulful-spa-therapeutic-modalities-1
Margin: 44.0% → 30.0% (-14.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.5% | n/a | 0.0% | n/a | +1.8% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.63 | n/a | $0.00 | n/a | +3.1% | n/a | |
| MVR/UDV | $0.00 | $0.18 | n/a | $0.00 | n/a | -76.1% | n/a |
3-Comparison — 60-Minute Deep-Tissue Massage with Salt Scrub on Hands and Feet soulful-spa-therapeutic-modalities-1
Price: $59.00 → $74.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 1.0% | -56.7% | 0.0% | n/a | -19.8% | -37.0% | worked |
| GB/UDV | $1.42 | $0.77 | -45.7% | $0.00 | n/a | -17.2% | -28.5% | |
| MVR/UDV | $0.24 | $0.24 | -1.6% | $0.00 | n/a | -47.2% | +45.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.