MarginWatch

soothing-studio · L3 - Massage · The Colony (South Central)

Owner: Reina Torres · Manager: Jared Blitz · Division: Dallas · Stage: · PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
90 Minutes Swedish Massage package with steam mask, hot stone, body...	$200.00	$120.00	45.0%	2	$240.00
60 Minutes Swedish massage package with steam eye mask, essential o...	$140.00	$84.00	45.0%	2	$168.00
90-minutes Deep tissue massage with hot stone, steam eye mask, body...	$210.00	$126.00	45.0%	2	$252.00
60- minutes lomi lomi Hawaiian massage with essential oil and hot s...	$140.00	$91.00	0.0%	0	$0.00
90-minutes lomi lomi Hawaiian massage with essentials oil hot stone...	$215.00	$139.75	45.0%	1	$139.75
60- minutes Deep tissue massage with steam eye mask, essential oil ...	$150.00	$90.00	45.0%	7	$630.00

Activity Timeline (sorted newest first)

2026-03-13 Price change on 60- minutes Deep tissue massage with steam eye mask, essential oil ... — $79.80 → $90.00 analysed below
2025-05-15 Price change on 90 Minutes Swedish Massage package with steam mask, hot stone, body... — $102.60 → $108.30 analysed below
2025-05-10 Price change on 60 Minutes Swedish massage package with steam eye mask, essential o... — $65.00 → $74.10 analysed below

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minutes Swedish massage package with steam eye mask, essential o... soothing-studio

Change anchor: 2025-05-10 · 347d since change
Price: $65.00 → $74.10

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	3.2%	1.2%	-62.3%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$2.22	$0.98	-55.7%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.65	$0.30	-54.1%	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 60- minutes Deep tissue massage with steam eye mask, essential oil ... soothing-studio

Change anchor: 2026-03-13 · 40d since change
Price: $79.80 → $90.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.6%	2.0%	+25.0%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$1.27	$1.79	+41.0%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.53	$0.53	-0.0%	$0.00	n/a	n/a	n/a

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 90 Minutes Swedish Massage package with steam mask, hot stone, body... soothing-studio

Change anchor: 2025-05-15 · 342d since change
Price: $102.60 → $108.30

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.1%	0.9%	-20.4%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$1.24	$1.07	-13.6%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.31	$0.34	+7.8%	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.