soothing-hands-massage-and-health-spa · L3 - Massage · Marietta (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 min Couple's Massage with CBD Cream | $190.00 | $152.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Couples Full Body Massage | $160.00 | $128.00 | 31.4% | 1 | $139.99 |
| One Couples Massage Combo includes 45-min Body Massage and 15-min Vichy Shower | $220.00 | $176.00 | 31.6% | 1 | $192.99 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One Couples Massage Combo includes 45-min Body Massage and 15-min Vichy Shower — 25.0% → 31.6% analysed below
- 2025-06-30 Price change on One Couples Massage Combo includes 45-min Body Massage and 15-min Vichy Shower — $160.00 → $176.00
3-Comparison — One Couples Massage Combo includes 45-min Body Massage and 15-min Vichy Shower soothing-hands-massage-and-health-spa
Change anchor: 2026-03-01
· 52d since change
Margin: 25.0% → 31.6% (6.6pp)
Margin: 25.0% → 31.6% (6.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 1.0% | -12.5% | 1.3% | -22.7% | -10.6% | -1.9% | worked |
| GB/UDV | $2.07 | $1.99 | -4.1% | $2.13 | -6.7% | -8.6% | +4.5% | |
| MVR/UDV | $0.41 | $0.54 | +30.2% | $0.43 | +26.4% | -6.7% | +36.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.