soothing-comfort-massage-4 · L3 - Massage · Framingham (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 75-Minute Massage with Back Scrub or hot stones | $111.00 | $75.00 | 40.0% | 6 | $450.00 |
| One 60-Minute Massage with hot stones or back scrub | $96.00 | $59.00 | 40.0% | 13 | $767.00 |
Activity Timeline (sorted newest first)
- 2025-06-28 Price change on One 75-Minute Massage with Back Scrub or hot stones — $61.05 → $75.00 analysed below
- 2025-06-27 Price change on One 60-Minute Massage with hot stones or back scrub — $50.88 → $59.00 analysed below
3-Comparison — One 60-Minute Massage with hot stones or back scrub soothing-comfort-massage-4
Price: $50.88 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 4.5% | -10.8% | 0.0% | n/a | -1.8% | -9.0% | worked |
| GB/UDV | $3.10 | $2.91 | -6.0% | $0.00 | n/a | -1.6% | -4.4% | |
| MVR/UDV | $0.64 | $0.79 | +24.1% | $0.00 | n/a | -38.8% | +62.9% |
3-Comparison — One 75-Minute Massage with Back Scrub or hot stones soothing-comfort-massage-4
Price: $61.05 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.7% | 4.5% | -4.0% | 0.0% | n/a | +7.9% | -11.9% | worked |
| GB/UDV | $3.23 | $3.40 | +5.0% | $0.00 | n/a | +7.6% | -2.6% | |
| MVR/UDV | $0.61 | $0.73 | +20.8% | $0.00 | n/a | -18.8% | +39.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.