soothe-massage-and-wellness-1-2  ·  L3 - Massage  ·  Rocky River (Midwest)

Owner: Kiana Thrower  ·  Manager: Sarah Neligan  ·  Division: Cleveland  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Couples Massage Shower Steam Room & Salt Room CBD Oil & Foot Scrub $629.96 $365.00 30.0% 2 $730.00
Couples Massage Shower Steam Room Sauna & Cold Plunge CBD Oil & Foot Scrub $629.96 $365.00 0.0% 0 $0.00
2 60 Minute Couples Swedish Massages w/ Hot Stone, Aromatherapy & Glass of Wine $339.99 $218.00 0.0% 0 $0.00
60 Minute Couples Swedish Massage w/ Hot Stone, Aromatherapy and Glass of Wine $339.99 $218.00 30.0% 6 $1,308.00
Couples Massage Shower Tub & Steam Room CBD & Foot Scrub $629.96 $365.00 30.0% 2 $730.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 2 60 Minute Couples Swedish Massages w/ Hot Stone, Aromatherapy & Glass of Wine soothe-massage-and-wellness-1-2

Change anchor: 2025-11-07  ·  166d since change
Price: $185.00 → $218.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.2% -47.4% 0.0% n/a +31.4% -78.8% didnt work
GB/UDV $1.63 $1.01 -38.0% $0.00 n/a +46.7% -84.7%
MVR/UDV $0.27 $0.15 -43.9% $0.00 n/a +202.5% -246.4%

3-Comparison — 60 Minute Couples Swedish Massage w/ Hot Stone, Aromatherapy and Glass of Wine soothe-massage-and-wellness-1-2

Change anchor: 2025-10-24  ·  180d since change
Price: $185.00 → $218.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.0% 3.9% +30.4% 0.0% n/a +2.6% +27.8% didnt work
GB/UDV $5.39 $8.57 +59.0% $0.00 n/a +4.7% +54.3%
MVR/UDV $1.10 $1.72 +56.6% $0.00 n/a +105.1% -48.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.