soma-spa-4  ·  L3 - Massage  ·  Santa Barbara (Pacific South)

Owner: Ren Andrews  ·  Manager: Javier Sanchez Ballesteros  ·  Division: Santa Barbara, CA  ·  Stage:  ·  PDS: Massage - Therapeutic

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minute CBD Massage or Heat Therapy Massage $140.00 $79.80 40.0% 7 $558.60
60 Minute Swedish, Deep Tissue or Sports Massage $129.99 $69.00 45.0% 10 $690.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minute Swedish, Deep Tissue or Sports Massage soma-spa-4

Change anchor: 2026-03-31  ·  22d since change
Price: $75.40 → $69.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 2.7% +461.6% 1.3% +110.1% +41.1% +420.5% worked
GB/UDV $0.55 $1.89 +242.6% $0.99 +92.2% +50.9% +191.7%
MVR/UDV $0.18 $0.61 +236.9% $0.48 +26.4% +269.9% -33.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Minute CBD Massage or Heat Therapy Massage soma-spa-4

Change anchor: 2025-04-06  ·  381d since change
Price: $69.00 → $79.80

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.1% 0.5% -54.5% 0.0% n/a -4.2% -50.3% worked
GB/UDV $0.86 $0.58 -32.3% $0.00 n/a -0.3% -32.0%
MVR/UDV $0.15 $0.26 +66.6% $0.00 n/a -504.2% +570.8%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.