soma-luxe-lab  ·  L3 - Massage  ·  Tempe (Mountain)

Owner: Carlos Abdiel Secay Xinic  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Phoenix  ·  Stage:  ·  PDS: Massage - Lymphatic Drainage

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
SŌMA SCULPTING 60 minutes $200.00 $140.00 0.0% 0 $0.00
90 Minutes: Choice of Massage $150.00 $105.00 0.0% 0 $0.00
60 Minutes: Choice of Massage $100.00 $70.00 0.0% 0 $0.00
60 MIN SŌMA SCULPT $150.00 $105.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — SŌMA SCULPTING 60 minutes soma-luxe-lab

Change anchor: 2025-10-01  ·  203d since change
Margin: 40.6% → 45.0% (4.4pp) Price: $105.00 → $140.00 dual change

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 0.2% -81.5% 0.0% n/a +5.6% -87.1% didnt work
GB/UDV $0.96 $0.23 -76.3% $0.00 n/a +5.0% -81.3%
MVR/UDV $0.17 $0.06 -64.4% $0.00 n/a +8.0% -72.3%

3-Comparison — 60 Minutes: Choice of Massage soma-luxe-lab

Change anchor: 2025-09-04  ·  230d since change
Price: $50.00 → $70.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.7% 2.2% +28.1% 0.0% n/a n/a n/a insufficient data
GB/UDV $0.86 $1.74 +102.8% $0.00 n/a n/a n/a
MVR/UDV $0.18 $0.49 +170.0% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 90 Minutes: Choice of Massage soma-luxe-lab

Change anchor: 2025-08-29  ·  236d since change
Price: $75.00 → $105.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 0.8% -30.2% 0.0% n/a n/a n/a insufficient data
GB/UDV $0.88 $0.98 +11.6% $0.00 n/a n/a n/a
MVR/UDV $0.33 $0.19 -42.4% $0.00 n/a n/a n/a
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.