solace-massage-spa · L3 - Massage · Indianapolis (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Deep Tissue Massage with Hot Stones & $10 Gift Certificate | $105.00 | $79.00 | 39.2% | 15 | $1,185.00 |
| 60 Min Couples Deep Tissue Massage with Hot Stones and Glass of Wine for Two | $215.01 | $159.00 | 25.0% | 17 | $2,703.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 60 Min Couples Deep Tissue Massage with Hot Stones and Glass of Wine for Two — 28.7% → 25.0% analysed below
- 2026-01-08 Price change on 60 Min Couples Deep Tissue Massage with Hot Stones and Glass of Wine for Two — $149.00 → $159.00
3-Comparison — 60 Min Couples Deep Tissue Massage with Hot Stones and Glass of Wine for Two solace-massage-spa
Change anchor: 2026-02-01
· 80d since change
Margin: 28.7% → 25.0% (-3.7pp)
Margin: 28.7% → 25.0% (-3.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 1.6% | +41.2% | 1.4% | +14.6% | -4.1% | +45.3% | didnt work |
| GB/UDV | $1.83 | $2.66 | +45.4% | $2.22 | +20.2% | +0.6% | +44.8% | |
| MVR/UDV | $0.36 | $0.37 | +2.4% | $0.50 | -25.8% | +147.3% | -145.0% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.