serenity-spa-wellness-center-31623055  ·  L3 - Massage  ·  rockville (East)

Owner: Micah Pepper  ·  Manager: Lindsey Meszaros  ·  Division: DC  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Min Couples Body Massage + Hot Stone + Essential Oil + 2 $5 gift cards $199.00 $148.99 24.8% 8 $1,191.92
60 Min Scalp / Head Spa Treatment (long hair included) + Facial + $5 gift card $84.99 $58.00 0.0% 0 $0.00
60 Min Body Massage + Hot Stone + Essential Oil + $5 Serenity Spa gift card $75.00 $59.99 25.0% 10 $599.90
60 Min Scalp / Head Spa Treatment (long hair included) + Facial +2 $5 giftcards $169.99 $116.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Min Body Massage + Hot Stone + Essential Oil + $5 Serenity Spa gift card serenity-spa-wellness-center-31623055

Change anchor: 2026-02-15  ·  66d since change
Price: $52.00 → $59.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.4% 2.5% +80.4% 0.0% n/a +5.3% +75.1% inconclusive
GB/UDV $0.80 $1.74 +116.6% $0.00 n/a +5.1% +111.5%
MVR/UDV $0.12 $0.23 +81.3% $0.00 n/a +92.4% -11.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Min Couples Body Massage + Hot Stone + Essential Oil + 2 $5 gift cards serenity-spa-wellness-center-31623055

Change anchor: 2026-01-29  ·  83d since change
Price: $132.00 → $143.33

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.7% 1.9% +16.2% 0.0% n/a +5.5% +10.7% didnt work
GB/UDV $2.20 $2.88 +30.6% $0.00 n/a +8.0% +22.6%
MVR/UDV $0.34 $0.24 -29.0% $0.00 n/a +58.6% -87.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.