serenity-rx-spa-6  ·  L3 - Massage  ·  Virginia Beach (East)

Owner: Patrick Sebastian Sanchez Higueros  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Hampton Roads  ·  Stage:  ·  PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Deep Tissue Massage (60 Min) $145.01 $107.00 0.0% 0 $0.00
Deep Tissue Massage (90 Min) $185.00 $129.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Deep Tissue Massage (60 Min) serenity-rx-spa-6

Change anchor: 2025-11-14  ·  159d since change
Price: $85.00 → $107.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.9% 2.1% +8.7% 0.0% n/a +13.1% -4.5% worked
GB/UDV $1.61 $2.21 +36.8% $0.00 n/a +19.0% +17.7%
MVR/UDV $0.36 $0.57 +59.3% $0.00 n/a +6.4% +53.0%

3-Comparison — Deep Tissue Massage (90 Min) serenity-rx-spa-6

Change anchor: 2025-11-15  ·  158d since change
Price: $105.00 → $129.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.5% 3.1% +25.0% 0.0% n/a +11.2% +13.9% didnt work
GB/UDV $2.61 $4.02 +53.6% $0.00 n/a +15.0% +38.7%
MVR/UDV $0.74 $1.20 +61.0% $0.00 n/a +2400.4% -2339.4%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.