serenity-massage-therapy-4 · L3 - Massage · Las Vegas (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 75 Min Deep-Tissue or Swedish Massage | $210.00 | $147.00 | 0.0% | 0 | $0.00 |
| Couples 60 Min Deep-Tissue or Swedish Massage | $180.00 | $126.00 | 0.0% | 0 | $0.00 |
| Couples 90 Min Deep-Tissue or Swedish Massage | $270.00 | $189.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-27 Price change on Couples 60 Min Deep-Tissue or Swedish Massage — $107.67 → $126.00 analysed below
3-Comparison — Couples 60 Min Deep-Tissue or Swedish Massage serenity-massage-therapy-4
Change anchor: 2025-07-27
· 269d since change
Price: $107.67 → $126.00
Price: $107.67 → $126.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.9% | +50.5% | 0.0% | n/a | +16.8% | +33.6% | didnt work |
| GB/UDV | $1.37 | $2.43 | +77.3% | $0.00 | n/a | +16.7% | +60.5% | |
| MVR/UDV | $0.28 | $0.42 | +51.3% | $0.00 | n/a | +121.8% | -70.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.