serenity-massage-therapy-3-1  ·  L3 - Massage  ·  Las Vegas (Mountain)

Owner: Joey Altobelli  ·  Manager: Matthew O'Brien  ·  Division: Las Vegas  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Min: Swedish Massage $135.00 $94.50 40.0% 2 $189.00
75 Min: Swedish Massage $115.00 $80.50 0.0% 0 $0.00
60 Minutes: Swedish Massage $90.00 $63.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90 Min: Swedish Massage serenity-massage-therapy-3-1

Change anchor: 2025-12-01  ·  142d since change
Margin: 48.0% → 40.0% (-8.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 0.8% -7.5% 0.0% n/a +3.0% -10.5% didnt work
GB/UDV $0.82 $0.82 +0.6% $0.00 n/a +9.3% -8.7%
MVR/UDV $0.06 $-0.17 -393.8% $0.00 n/a +45.7% -439.4%

3-Comparison — 60 Minutes: Swedish Massage serenity-massage-therapy-3-1

Change anchor: 2025-07-24  ·  272d since change
Price: $56.00 → $63.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 2.3% +8.8% 0.0% n/a n/a n/a insufficient data
GB/UDV $1.31 $1.44 +10.2% $0.00 n/a n/a n/a
MVR/UDV $0.36 $0.52 +41.5% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 75 Min: Swedish Massage serenity-massage-therapy-3-1

Change anchor: 2025-10-24  ·  180d since change
Price: $66.50 → $73.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.6% n/a 0.0% n/a n/a n/a insufficient data
GB/UDV $0.00 $0.41 n/a $0.00 n/a n/a n/a
MVR/UDV $0.00 $0.03 n/a $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.