serenity-massage-therapy-2-1 · L3 - Massage · Las Vegas (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 mins Couples Swedish Massage with Aromatherapy | $280.00 | $206.36 | 40.0% | 5 | $1,031.80 |
| 60 Minutes Couples Swedish Massage with Aromatherapy | $190.00 | $133.00 | 48.0% | 7 | $931.00 |
Activity Timeline (sorted newest first)
- 2026-03-11 Price change on 60 Minutes Couples Swedish Massage with Aromatherapy — $126.00 → $133.00 analysed below
- 2026-02-01 Margin change on 90 mins Couples Swedish Massage with Aromatherapy — 46.8% → 40.0% analysed below
- 2026-01-27 Price change on 90 mins Couples Swedish Massage with Aromatherapy — $189.00 → $199.00
- 2025-10-28 Price change on 90 mins Couples Swedish Massage with Aromatherapy — $156.00 → $189.00
- 2025-10-27 Price change on 60 Minutes Couples Swedish Massage with Aromatherapy — $102.00 → $126.00
3-Comparison — 90 mins Couples Swedish Massage with Aromatherapy serenity-massage-therapy-2-1
Margin: 46.8% → 40.0% (-6.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 0.7% | -48.4% | 0.0% | n/a | +22.0% | -70.4% | didnt work |
| GB/UDV | $2.73 | $1.47 | -46.0% | $0.00 | n/a | +24.6% | -70.6% | |
| MVR/UDV | $0.65 | $0.40 | -38.0% | $0.00 | n/a | +23.0% | -60.9% |
3-Comparison — 60 Minutes Couples Swedish Massage with Aromatherapy serenity-massage-therapy-2-1
Price: $126.00 → $133.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.6% | -22.2% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $2.52 | $2.07 | -17.8% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.64 | $0.40 | -37.0% | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.