serenity-lounge-2 · L3 - Massage · Highland (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min. Swedish Relaxation Massage | $120.00 | $76.80 | 0.0% | 0 | $0.00 |
| 90 Min. Swedish Relaxation Massage | $120.00 | $100.00 | 0.0% | 0 | $0.00 |
| 30 Min. Swedish Relaxation Massage | $50.00 | $50.00 | 0.0% | 0 | $0.00 |
| 90 Min. Deep Tissue Massage | $150.00 | $100.50 | 0.0% | 0 | $0.00 |
| 60 Min. Deep Tissue Massage | $120.00 | $75.60 | 0.0% | 0 | $0.00 |
| 30 Min. Deep Tissue Massage | $50.00 | $50.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-04-25 Price change on 60 Min. Swedish Relaxation Massage — $72.00 → $76.80 analysed below
- 2025-04-17 Price change on 90 Min. Deep Tissue Massage — $108.00 → $100.50 analysed below
3-Comparison — 90 Min. Deep Tissue Massage serenity-lounge-2
Price: $108.00 → $100.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.5% | +70.9% | 0.0% | n/a | +30.1% | +40.8% | worked |
| GB/UDV | $0.95 | $1.76 | +85.6% | $0.00 | n/a | +30.7% | +54.9% | |
| MVR/UDV | $0.05 | $0.43 | +789.9% | $0.00 | n/a | -680.8% | +1470.7% |
3-Comparison — 60 Min. Swedish Relaxation Massage serenity-lounge-2
Price: $72.00 → $76.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 1.1% | +130.3% | 0.0% | n/a | +12.9% | +117.4% | worked |
| GB/UDV | $0.33 | $0.81 | +145.7% | $0.00 | n/a | +12.5% | +133.1% | |
| MVR/UDV | $-0.03 | $0.14 | +524.6% | $0.00 | n/a | +158.2% | +366.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.