seraphine-wellness-beauty-8  ·  L3 - Massage  ·  Fort Lauderdale (Southeast)

Owner: House Account  ·  Manager: Mohamed Boulaq  ·  Division: Fort Lauderdale  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Seraphine Deep Tissue Massage $154.99 $69.00 0.0% 0 $0.00
The Seraphine Classic Rejuvenation Ritual $340.03 $159.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Seraphine Deep Tissue Massage seraphine-wellness-beauty-8

Change anchor: 2025-10-02  ·  202d since change
Price: $77.50 → $69.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.9% 4.7% +20.2% 0.0% n/a -21.0% +41.1% didnt work
GB/UDV $3.38 $3.23 -4.5% $0.00 n/a -16.0% +11.5%
MVR/UDV $0.99 $0.83 -16.8% $0.00 n/a +92.3% -109.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — The Seraphine Classic Rejuvenation Ritual seraphine-wellness-beauty-8

Change anchor: 2025-10-13  ·  191d since change
Price: $170.00 → $159.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.4% n/a 0.0% n/a +3.3% n/a insufficient data
GB/UDV $0.00 $0.69 n/a $0.00 n/a -1.4% n/a
MVR/UDV $0.00 $0.18 n/a $0.00 n/a -188.7% n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.