senses-beauty-lounge-6 · L3 - Massage · Miami (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 minute couples massage | $299.98 | $179.00 | 26.0% | 1 | $179.00 |
| One 60 minute couples massage | $270.01 | $169.00 | 26.0% | 1 | $169.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Margin change on One 90 minute couples massage — 34.2% → 26.0% analysed below
- 2025-10-01 Margin change on One 60 minute couples massage — 37.4% → 26.0% analysed below
- 2025-09-24 Price change on One 60 minute couples massage — $189.00 → $169.00
- 2025-09-20 Price change on One 90 minute couples massage — $210.00 → $179.00
- 2025-06-01 Margin change on One 60 minute couples massage — 42.3% → 40.0%
3-Comparison — One 90 minute couples massage senses-beauty-lounge-6
Margin: 34.2% → 26.0% (-8.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.6% | +1.3% | 0.0% | n/a | -2.4% | +3.7% | didnt work |
| GB/UDV | $5.48 | $4.61 | -15.9% | $0.00 | n/a | +3.3% | -19.1% | |
| MVR/UDV | $1.32 | $0.71 | -45.8% | $0.00 | n/a | +76.1% | -121.8% |
3-Comparison — One 60 minute couples massage senses-beauty-lounge-6
Margin: 37.4% → 26.0% (-11.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.0% | -19.0% | 0.0% | n/a | -1.0% | -18.0% | didnt work |
| GB/UDV | $2.35 | $1.74 | -26.0% | $0.00 | n/a | +2.2% | -28.2% | |
| MVR/UDV | $0.74 | $0.28 | -62.0% | $0.00 | n/a | +67.2% | -129.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.