senses-beauty-lounge-4 · L3 - Massage · Miami (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Swedish Massage | $127.01 | $79.00 | 26.0% | 4 | $316.00 |
| $45 for: One Swedish Massage ($85 Value) | $85.00 | $54.00 | 26.0% | 17 | $918.00 |
| $125 for: Three Swedish Massages ($255 Value) | $244.99 | $159.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Margin change on $45 for: One Swedish Massage ($85 Value) — 34.9% → 26.0% analysed below
- 2025-10-01 Margin change on $125 for: Three Swedish Massages ($255 Value) — 35.6% → 26.0% analysed below
- 2025-10-01 Margin change on 90 Minute Swedish Massage — 35.7% → 26.0% analysed below
- 2025-09-27 Price change on $125 for: Three Swedish Massages ($255 Value) — $171.50 → $159.00
- 2025-09-20 Price change on $45 for: One Swedish Massage ($85 Value) — $57.00 → $54.00
- 2025-09-20 Price change on 90 Minute Swedish Massage — $90.00 → $79.00
- 2025-04-01 Margin change on $125 for: Three Swedish Massages ($255 Value) — 43.6% → 40.0%
3-Comparison — $45 for: One Swedish Massage ($85 Value) senses-beauty-lounge-4
Margin: 34.9% → 26.0% (-8.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 3.7% | +5.4% | 0.0% | n/a | +10.8% | -5.4% | didnt work |
| GB/UDV | $2.07 | $2.15 | +3.7% | $0.00 | n/a | +16.9% | -13.2% | |
| MVR/UDV | $0.51 | $0.33 | -36.8% | $0.00 | n/a | -124.2% | +87.3% |
3-Comparison — $125 for: Three Swedish Massages ($255 Value) senses-beauty-lounge-4
Margin: 35.6% → 26.0% (-9.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.7% | +51.5% | 0.0% | n/a | -2.2% | +53.7% | didnt work |
| GB/UDV | $0.78 | $1.12 | +44.0% | $0.00 | n/a | +0.9% | +43.0% | |
| MVR/UDV | $0.18 | $0.27 | +47.1% | $0.00 | n/a | +73.3% | -26.2% |
3-Comparison — 90 Minute Swedish Massage senses-beauty-lounge-4
Margin: 35.7% → 26.0% (-9.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.9% | -24.2% | 0.0% | n/a | -5.2% | -19.0% | didnt work |
| GB/UDV | $1.20 | $0.74 | -38.4% | $0.00 | n/a | -2.2% | -36.2% | |
| MVR/UDV | $0.31 | $0.16 | -48.3% | $0.00 | n/a | +11.2% | -59.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.