selfcare-massage-and-wellness · L3 - Massage · Grand Rapids (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Therapeutic Massage | $95.01 | $70.00 | 30.0% | 2 | $140.00 |
| One 90-Minute Therapeutic Massage | $125.00 | $81.25 | 36.0% | 8 | $650.00 |
Activity Timeline (sorted newest first)
- 2025-08-01 Margin change on One 60-Minute Therapeutic Massage — 36.0% → 29.4% analysed below
3-Comparison — One 60-Minute Therapeutic Massage selfcare-massage-and-wellness
Change anchor: 2025-08-01
· 264d since change
Margin: 36.0% → 29.4% (-6.6pp)
Margin: 36.0% → 29.4% (-6.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 6.7% | 5.0% | -24.7% | 0.0% | n/a | -6.3% | -18.4% | didnt work |
| GB/UDV | $5.04 | $3.83 | -24.1% | $0.00 | n/a | -8.6% | -15.4% | |
| MVR/UDV | $1.35 | $0.70 | -48.0% | $0.00 | n/a | +54.3% | -102.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.