santa-monica-massage-treatment-center-9  ·  L3 - Massage  ·  Santa Monica (Pacific South)

Owner: Griffin Gourguechon  ·  Manager: Ciera Maguire  ·  Division: LA  ·  Stage:  ·  PDS: Massage - Reflexology - Foot

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 30-Minute Foot Reflexology Massage $105.01 $65.00 0.0% 0 $0.00
One 60-Minute Foot Reflexology Massage $105.01 $65.00 32.0% 5 $325.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Foot Reflexology Massage santa-monica-massage-treatment-center-9

Change anchor: 2025-04-01  ·  386d since change
Margin: 46.1% → 32.0% (-14.1pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.7% 2.5% +45.2% 0.0% n/a -2.5% +47.8% inconclusive
GB/UDV $1.14 $2.20 +92.5% $0.00 n/a -3.8% +96.3%
MVR/UDV $0.37 $0.35 -4.6% $0.00 n/a -43.3% +38.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 30-Minute Foot Reflexology Massage santa-monica-massage-treatment-center-9

Change anchor: 2025-09-01  ·  233d since change
Margin: 29.5% → 25.0% (-4.5pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 0.3% -48.1% 0.0% n/a -11.2% -36.9% worked
GB/UDV $0.23 $0.17 -25.9% $0.00 n/a -11.5% -14.4%
MVR/UDV $0.03 $0.04 +26.1% $0.00 n/a +2.7% +23.4%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.