santa-monica-massage-treatment-center-7 · L3 - Massage · Santa Monica (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 45-Minute Deep Tissue Massage | $85.00 | $59.00 | 25.0% | 3 | $177.00 |
| One 30-Minute Deep Tissue Massage | $60.00 | $45.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Deep Tissue Massage | $105.01 | $69.00 | 25.0% | 7 | $483.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on One 60-Minute Deep Tissue Massage — 28.8% → 25.0% analysed below
- 2025-09-01 Margin change on One 30-Minute Deep Tissue Massage — 32.0% → 25.0% analysed below
- 2025-09-01 Margin change on One 45-Minute Deep Tissue Massage — 28.5% → 25.0% analysed below
- 2025-04-01 Margin change on One 60-Minute Deep Tissue Massage — 40.2% → 32.0%
- 2025-04-01 Margin change on One 30-Minute Deep Tissue Massage — 35.1% → 32.0%
- 2025-04-01 Margin change on One 45-Minute Deep Tissue Massage — 42.2% → 32.0%
- 2025-03-28 Price change on One 45-Minute Deep Tissue Massage — $55.53 → $59.00
3-Comparison — One 60-Minute Deep Tissue Massage santa-monica-massage-treatment-center-7
Margin: 28.8% → 25.0% (-3.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.6% | 2.6% | -42.1% | 0.0% | n/a | -11.2% | -30.8% | didnt work |
| GB/UDV | $3.15 | $1.82 | -42.1% | $0.00 | n/a | -11.5% | -30.6% | |
| MVR/UDV | $0.48 | $0.26 | -45.9% | $0.00 | n/a | +2.7% | -48.7% |
3-Comparison — One 30-Minute Deep Tissue Massage santa-monica-massage-treatment-center-7
Margin: 32.0% → 25.0% (-7.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.4% | -46.9% | 0.0% | n/a | -10.9% | -36.0% | worked |
| GB/UDV | $0.37 | $0.20 | -46.9% | $0.00 | n/a | -19.9% | -27.0% | |
| MVR/UDV | $-0.04 | $0.04 | +216.1% | $0.00 | n/a | -3.2% | +219.3% |
3-Comparison — One 45-Minute Deep Tissue Massage santa-monica-massage-treatment-center-7
Margin: 28.5% → 25.0% (-3.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.4% | -46.9% | 0.0% | n/a | -9.0% | -37.9% | didnt work |
| GB/UDV | $0.49 | $0.26 | -46.9% | $0.00 | n/a | -10.7% | -36.2% | |
| MVR/UDV | $0.08 | $0.03 | -67.1% | $0.00 | n/a | +33.7% | -100.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.